Client Spotlight: Inclusivity at Dell

Client Spotlight: Inclusivity at Dell

As private citizens continue to have conversations around diversity, accessibility, and tolerance, marketers often look to large corporations for guidance and cues. To help shed a light on Dell’s efforts and the impact it has on marketing, we sat down with Sam Slate, Commercial Client Product Marketing Consultant at Dell and board member for the Human Rights Campaign, America’s largest civil rights organization working to achieve lesbian, gay, bisexual, transgender and queer equality.

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ABM Without the Creep Factor

ABM Without the Creep Factor

Account-based marketing (ABM) is huge in sales—and rightly so. It’s hard to position your company as the solution to a prospect’s problems when you know absolutely nothing about their challenges. And making sure the prospect knows that you know something about the issues they’re facing requires segmented, targeted communications. But stalking social media isn’t the only way to get to know your prospects.

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Reaching a Remote Work Audience

Reaching a Remote Work Audience

At the end of 2019, Hubspot released their Remote Work Report, offering a glimpse into the lives of fully remote employees. Just a few months later, coronavirus forced many companies to quickly adopt remote work whether they liked it or not.

As B2B marketers, having your audience now working remotely presents new set of challenges. So, we thought we’d take a look back at the Hubspot report and see what insights we could use to help find solutions.

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Event Swag Boxes We’ve Created in Quarantine

Event Swag Boxes We’ve Created in Quarantine

A few weeks ago, our friends over at Haute Dokimazo gave their readers a taste of the types of virtual events we’ve been organizing for our clients during this new age of remote work. As Liz mentioned in her article, we’re not talking about webinars—we’re talking about experiences that go beyond slide presentations to bring people together in new and interesting ways.

In order to really round out the experience, many of our virtual events have been accompanied by special swag boxes sent to confirmed attendees. These gifts achieve a few goals. First, they help to legitimize the event and clue folks in that this isn’t just another sales pitch. Second, they build excitement and serve as a reminder to attend. Finally, in some cases, they add interaction to the event to help hold attendees’ interest.

So, without further ado, here are just four types of swag boxes you can create—all inspired by actual experiences we’ve designed in quarantine for clients.

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