Client Spotlight: Inclusivity at Dell
As private citizens continue to have conversations around diversity, accessibility, and tolerance, marketers often look to large corporations for guidance and cues. To help shed a light on Dell’s efforts and the impact it has on marketing, we sat down with Sam Slate, Commercial Client Product Marketing Consultant at Dell and board member for the Human Rights Campaign, America’s largest civil rights organization working to achieve lesbian, gay, bisexual, transgender and queer equality.
ABM Without the Creep Factor
Account-based marketing (ABM) is huge in sales—and rightly so. It’s hard to position your company as the solution to a prospect’s problems when you know absolutely nothing about their challenges. And making sure the prospect knows that you know something about the issues they’re facing requires segmented, targeted communications. But stalking social media isn’t the only way to get to know your prospects.
Reaching a Remote Work Audience
At the end of 2019, Hubspot released their Remote Work Report, offering a glimpse into the lives of fully remote employees. Just a few months later, coronavirus forced many companies to quickly adopt remote work whether they liked it or not.
As B2B marketers, having your audience now working remotely presents new set of challenges. So, we thought we’d take a look back at the Hubspot report and see what insights we could use to help find solutions.
How to Build a More Magnetic Brand
The most successful brands on the planet have a mission or message that’s practically contagious. We’re not just talking about a catchy jingle or a commercial that goes viral, either. We’re talking about brands that really focus on experience to draw people in—we’re talking about magnetism.
Event Swag Boxes We’ve Created in Quarantine
A few weeks ago, our friends over at Haute Dokimazo gave their readers a taste of the types of virtual events we’ve been organizing for our clients during this new age of remote work. As Liz mentioned in her article, we’re not talking about webinars—we’re talking about experiences that go beyond slide presentations to bring people together in new and interesting ways.
In order to really round out the experience, many of our virtual events have been accompanied by special swag boxes sent to confirmed attendees. These gifts achieve a few goals. First, they help to legitimize the event and clue folks in that this isn’t just another sales pitch. Second, they build excitement and serve as a reminder to attend. Finally, in some cases, they add interaction to the event to help hold attendees’ interest.
So, without further ado, here are just four types of swag boxes you can create—all inspired by actual experiences we’ve designed in quarantine for clients.
3 Internally Facing Podcasts You Should Be Creating Right Now
You may have dipped your toes into the pool of podcasting already—and if you have, we commend you! But you might be ignoring one very important audience in your episode lineup: your team.
4 Ways to Bridge the Gap Between Sales and Marketing Teams
When revenue is down or a campaign doesn’t perform as expected, it’s not uncommon for the Blame Game to commence. How do we stop the finger pointing? Three words: Bridge. The. Gap.
5 Ways to Hold a Killer President’s Circle Experience, Without the Beach Backdrop
Sidelining travel doesn’t mean sidelining fun! Your sales professionals work hard, and it’s important to show them just how much you appreciate their efforts. Check out five fun ways to put your top performers at center stage, without ever leaving the comfort of their own homes.